Golden State Warriors Arena Experience

Bringing to life a vision of the future fan experience

Challenge:

Coming off the 2015 championship winning season, the Golden State Warriors were beginning to plan their move from Oakland to San Francisco. Deloitte Digital wanted to be the technology partner to help build an arena experience befitting the technology capital of the world.

Deloitte Digital saw the opportunity to not only advise the Golden State Warriors on how to best set up the Mission Bay arena in terms of technology partners and infrastructure as a networked environment, but also to build a modular, future-ready fan engagement platform that can be sponsored, skinned, and built on by future sponsors for three to five years and beyond.

We were challenged with developing a video that would reposition the Deloitte Digital brand not only as consultants and advisors, but also as creative storytellers with the strategic and technical capabilities to execute anything we can dream up, and doing so in the form of a rallying cry video capturing the spirit of the fans, and energizing the conversation between Deloitte Digital and the Golden State Warriors management.

Solution:

The story we put together was focused on these key points of messaging:

1. We deeply understand the fan culture as it is now – the players, rituals, and chants
2. But we also see the opportunity to build on what exists by designing and building a world class fan engagement platform that includes pre, during, and post event types of engagement
3. The arena will also host music concerts, special events, and touring productions
4. Deloitte is the partner to help advise on how to best design the physical space as a networked environment – from digital signage, fan engagement points, and beyond

Together with cinematographer and editor Jeffery Osborne, VFX animator David Osborne, and an original score by award-winning music producer Andrew Maury, we brought to life the following treatment:

It’s a crescendo. The video pairs high-energy visuals with steady, confident, and earnest narration. The pacing builds, starting off energetic but anticipatory, layering images of what has made San Francisco great with how people experience it now. It highlights the city’s golden moments. Fast-paced, POV images of traveling are cut with winning jump shots, street celebrations, inspiring speeches, and moving performances. It shows people using tech, not lost in their smart phones but as a real world tool, enhancing their experiences, not distracting from them. Moreover, that digital enhancement is also expressed in the physical environment, connecting users to their environments, to each other, to the moment.

As the narrator talks about the city, and about possibility, the pace of the images builds and builds, moving faster, increasing in energy until suddenly you’re in the moment. The lights go on. The show is about to start. The whistle blows. It’s time. Now everything is in slow-motion and all you can hear are heartbeats. Each beat—which could be represented by two basketball dribbles, two spot lights switching on, two drum hits that kick off a song—cuts from one type of event to another, and finally to the face of someone in the crowd, lost in the moment and locked in anticipation. The moment is now.

Result:

Producing a immediate dramatic impact with GSW management, Deloitte advanced as a finalist, and energized subsequent conversations.

Team credits:

Executive Producer  – Alan Schulman

Creative Director & Producer  – Marcus De Paula

Copywriter  – Samantha Caplan

Original Cinematography & Editor  – Jeffery Osborne

Animation & Visual Effects  – David Osborne

Original Score  – Andrew Maury